WHO WE ARE
Lake Lane Co. is a creative social media management and brand strategy firm dedicated to helping businesses amplify their digital presence. We specialize in crafting compelling content, curating consistent brand narratives, and driving audience engagement across today’s leading platforms. With a tailored, hands-on approach, we partner closely with our clients to develop strategic, results-driven campaigns that elevate visibility and foster authentic connections.
MEET OUR FOUNDERS
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
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Founder | CEOTori is a connector, creator, and cultivator of relationships. With a talent for crafting impactful social media strategies and capturing authentic moments, Tori turns creativity into clarity. Her superpower? Bringing people together while keeping everything organized and optimized.
When she’s not working her digital magic, Tori is mom to her two adorable daughters, Millie and Birdie, and living her best life with her dream-come-true Brazilian husband of over 10 years.
Obsessed with all things life-giving, Tori brings purpose and heart to everything she does. Building Lake Lane Co. with her cousin Kendal has been a highlight of her career—combining creativity, strategy, and connection in a way that feels deeply meaningful and impactful.
Her approach is light, fun, and engaging—delivering polished, results-driven strategies that leave clients feeling confident and ready to move forward.
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Founder | COOKendal is a Houston native, strategy enthusiast, and co-founder of Lake Lane Co., a social media management studio rooted in creativity, thoughtful design, and meaningful connection. Her superpower? Blending creativity with process improvement, Kendal finds joy in creating beauty with purpose.
From makeup artistry and floral design to crafting charcuterie boards, she’s always gravitated toward creative outlets that bring people together and elevate everyday moments.
Building Lake Lane Co. with her cousin has been the most rewarding chapter yet—combining her love for engaging storytelling, aesthetic detail, and simplifying life through intentional strategy.
OUR IMPACT
With a shared passion for intentional storytelling and data-driven results, this collaboration blends two complementary approaches to digital strategy. Grounded in analytics and shaped by the unique goals of each client, Our work spans industries—from boutique retail and wellness to education and community-based organizations.
Together, We specialize in curating platform-native content strategies that deliver measurable growth across Instagram, Facebook, Pinterest, TikTok, and Email. Every campaign is crafted through a balance of creative vision and performance insight—combining trend awareness, content cadence, inventory alignment, and visual brand development.
Our portfolio reflects a deep understanding of both product-centered and community-first engagement, offering a holistic view of how to build, scale, and sustain meaningful digital presence in today’s landscape.
COMBINED ANALYTICS
Instagram:
17,000+ combined followers
2–4% engagement rate
Facebook:
14,000+ total followers
145% increase on Post shares
Pinterest:
375,000+ impressions84% engagement growth
TikTok:
7,500+ views
109 average reach per post
Email Marketing:
33% average open rate
Up to 1.19% click-through rate
Meta Ads:
89,000+ impressions
2.25X return on ad spend (ROAS)
CORE COMPETENCIES
Organic growth strategy
Content series development
Reels and story engagement
Visual identity + brand consistency
Cross-account content ecosystems
Community-centered storytelling
Engagement and audience growth tactics
Email marketing and campaign management
Short-form video content creation
Cross-channel content coordination
Performance analysis and content optimization
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!